Alliance Marketing Services
Partner-Oriented Content and Support
Successful alliance and partner sales organizations require high-quality partner-oriented sales support, collateral, tools and programs. Unfortunately, direct sales programs and materials are often provided to alliance and channel partners in lieu of partner-oriented materials.
Using direct sales materials for alliance and partner sales organizations limits their success. It also makes the solution company look unprepared to support a sales partner.
The Alliance Marketing Service from go-ESI will help kick-start your partner sales with partner-oriented sales support, collateral, tools, and marketing programs. Long-term the marketing services will support your partners as your solution matures and as your partners’ experience selling your solution increases.
For your partners – partner-oriented sales materials and programs.
· Training
· Collateral
· Ongoing sales support
· Messaging review / messaging revision
For you – partners that are ready to engage with their clients and sell your solution.
“Indirect selling is most successful when partner sales and marketing work hand-in-hand. Regular sales support and effective marketing tools always help me to succeed.”